What challenges are growers facing today, and what should students understand before designing AgTech solutions to address them?

Listen to farmers as they share firsthand perspectives on the realities of agricultural production and the problems they would like to see technology help solve. The conversation explores challenges ranging from irrigation and water management to labor, equipment downtime and integrating new technologies into existing farm operations.

The growers also share advice for students and technology developers on working with agricultural partners, including the importance of listening, asking the right questions, understanding differences among farming operations, testing and iterating, and considering whether a solution delivers enough value to justify adoption.