Join UC ANR Videographer Ethan Ireland in this comprehensive workshop designed to help Farm Robotics Challenge teams create compelling competition videos. Whether you're new to video production or looking to refine your skills, this session will give you the tools and confidence to make your team’s story stand out.

Download Webinar Slides Here

Key Takeaways:

Plan, plan, plan! Thoroughly develop your idea, plan your strategy, and build your team before picking up a camera

Build your frame with intent! It's your responsibility to show your audience what's important to the story you're telling.

Make strong choices! Motion pictures traffic in emotion; strong creative choices keep your audience invested

Why it Matters:

Your video is the first impression you make with the judges of the competition. A clear, compelling narrative paired with dynamic visuals that bring your project to life will set you up for success.

Topics Covered:

Pre-production planning: defining your audience, purpose, and story goals

Visual grammar and composition: framing, camera angles, and the psychology of shot selection

Technical essentials: lighting, sound recording, and equipment recommendations

Camera work: shooting movement, frame rates, resolution, and smartphone tips

Interviewing techniques: conducting effective interviews and capturing strong sound bites

About the Presenter:

Ethan Ireland is a Senior Videographer with UC ANR Strategic Communications (STRATCOM).